WOW! Don't you just love good advice?!
So, after noticing how far the sliding dog protruded beyond the end of the layshaft, when selecting first gear, I was sure that this would be the cause of my bike wanting to jump out of 1st gear, So sure of it that I went through my various VGC used items and found a pair that remained almost flush in 1st, stripped the engine, replaced it all (taking the opportunity to change my 47 rear sprocket for a 46 to give me slightly higher gearing as I was quickly in 4th and pulling it easily during my few test miles), and find that selection and ability to remain in 1st was unchanged
At this point I revisited a PM that I'd been sent, which questioned clutch cable interference against the inside of the headset casting, where the cable links through to the alloy lever housing. I'd discounted this as this new motor was replacing a fairly standard iron 175 that had never given me this issue, with none of the cables (or routing) having been changed, so couldn't imagine that a change of motor would impact on the cable routing and gear selection... how wrong I was! I guess that it only takes a slight difference of wishbone on selector shaft or of early type pinch-bolt gear selector top for this to change selection fractionally and for that to have an influence.
I also need to review the comment in Sticky's manual that talks about Dean at Rimini Lambretta Centre reworking this self same area of the headset to ease selection... perhaps even mentioning helping to stay in gear?
Anyway, this was indeed the issue and I could have saved myself a transmission strip down (then again, I'd probably have settled for the short gearing so I can convince myself that it was worthwhile

) and when I stripped the lever housing off to see the internal format, the headset had 2 nasty casting ridges (one top, one bottom) with the top one effectively trying to scissor the clutch cable when selecting 1st, and the pressure being enough to push it back into neutral with ease (a lot of strain).
So, a big THANK YOU to Captain Pugwash for the good advice, which I would never have considered as it had been fine with the previous 175 motor and same cables. Lesson learnt not to discount anything!!!
Adam
PS - My headset bottom is a Spanish short type, similar to chrome ring Italian.