Fit (lubed) seals with springs to face the greatest pressure that requires 'maintaining', is the general rule.
In the case of the crankcase bottom end, both Ø25 mm crankshaft seals have their springs facing the webs.
Similarly, the smaller magneto seal encounters it's greatest pressure from within, so the spring faces toward the inside (also with spring facing the web)
Elsewhere, the crankcase transmission has seals fitted with springs facing toward the inside even though there is a breather.
The front hub is debatable (as you may wish to periodically add grease via a grease gun

) but I always fit with springs facing toward the inside or junk them for 2Z bearings.
I hope that explanation helps....